Step #6: Track Your Website
Statistics
Say a visitor types your domain name into their browser. What
happens next? Do they instantly close your site and head to another source
to get the information, product or service they're looking for? Or
do they view your products or services pages, and then skedaddle?
Monitor Your Visitors' Behavior
Our website tracking program gives you comprehensive data about
the traffic that comes to your site:
- Where they come from, whether search engines or other external
links
- How they move about your site, from entry to exit points
- What they buy, when they buy and how much they buy
- Which pages are visited most, and how long viewers spend on each
page
- Which keywords they used on the search engines to find you
- Which browsers and operating systems they use
- What time of day people visit your site
- And much more!
Why would I want to monitor
my viewer's behavior?
Here's an example. Suppose that after
implementing a search engine campaign, you notice that you're
getting 300 unique viewers per day to your site. You also see that
they spend less than one minute on your home page, then click through
to your services page…and then
leave. You find you're getting very few leads, calls and emails as
a result of your site, even though you're getting traffic.
A website tracking system allows you to determine
what may be wrong; to make changes, and then to see how your changes
affect your viewer's behavior. It also enables you to:
- Track keyword
usage from search engine optimization campaigns
- Monitor search
engine placements
- Find out how many orders resulted from individual
marketing campaigns
- Track traffic trends by way of easy to read
graphs
- Perform order and sales analyses for events you define
- And more!
Get Started Now with a Free
Consultation
If you have any questions about Web Site Tracking, contact us.
We will be happy to answer any questions you may have, and we will
show you some real world examples of how web site tracking has
made the difference for our clients.
Call 1-502-314-7458 or Email
Us to set up your free consultation today.
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