Step #2: Develop a User-Friendly
Website
Your business website is your online representation
of your company and its products and services. It's what your prospects
and customers see when they click on your domain name or type it
into a web browser. So you not only want it to look good, you want
to make sure your web site designer or web site developer incorporates
the following “user-friendly” characteristics
as well:
6 Characteristics of a User-Friendly Website
- It's easy to navigate - Easy to navigate simply
means your prospects and customers can easily find what they're
looking for, ideally, within no more than three clicks. Don't make
your prospects work harder than they have to.
- It's fast-loading - Fast loading means taking
into consideration that many of your prospects and customers
might still be connecting to the Internet by a dial-up modem instead
of by cable modem or DSL. Since that's the case, lots of heavy
graphics on your site will mean that your visitors might get
tired of waiting for your site to appear on their monitors and
leave.
- It's simple . When it comes to website design
and website development, complex does not necessarily equate
with effective. Give your prospects and customers the information
they need, with the option to learn more if they want to.
- It's scalable - A scalable website is one that
will be able to grow and change as your business grows and changes.
We've seen too many sad cases of business owners who paid an
arm and a leg for a website, only to find out that it will cost
them that much again or more, to add a new product or service,
for example.
- It has a consistent interface - Your website
interface includes all the little details that make your website
a functioning website. Keep all these elements consistent: navigation
bars, layout, foreground and background colors, fonts, menu organization,
icons, etc. If your website does not retain the same functionality
and look throughout, your visitors may get confused.
- It clearly lists your contact information on every page -
Don't rely on your contact page alone. When your reader makes a
decision to take the next step in your sales process, whether it's
to call you with a question or to email you for a quote, make sure
your contact information is readily available.
Get Started Now with a Free Consultation
It doesn't matter if you are starting from scratch, or if you have a website
already. If you are looking for a successful website presence, we will be happy
to discuss the details with you.
Call 1-502-314-7458 or Email
Us to set up your free consultation today.
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