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Getting a new website to rank on the first page in Google takes experience. Right from the beginning, strategic planning and keyword analysis should be performed to determine the success of a market's niche for products or services.
Also, a webmaster should be able to incorporate the search engine marketing elements into the code, design, and infrastructure of a new website. By combining proper SEO with great web design, a websites chance of success is greatly increased.
Why should SEO planning occur before the site is built? The main reason is strategy! Everything from domain names, site structure, navigational links, and web copy have essential search engine marketing elements to it. This prior knowledge during website development saves time and money.
Most content management systems are not search engine friendly. While they can offer a convenient way to manage a website, they are typically designed for the masses by developers who know very little or nothing at all about SEO. In addition, they usually have poor web site statisitc or none at all!
If they do have any SEO capabilities, they usually allow the changing of Meta tags...and very seldom do they offer it on a page by page basis. Having the ability to modify the code on every page of a website using valuable keyword phrases is of vital importance.
A custom website will allow these tags to be modified:
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While these represent most common on page SEO elements, there are others that can be used to gain some extra leverage in highly competitive fields.
Also, a website that is custom will have a unique look and feel. Many of the CMS based websites use the same template over and over again...only swapping out logos, colors and links. Being original with superior optimization and great content will land a website on the first page of Google.
Many websites are poorly built to take advantage of the search engines. While they may be beautiful, they do not show up in Google, nor do they make sales. While there can be many things wrong with a website, here are some common mistakes we see:
Using common sense and good design we can help a website search engine rankings and increase sales.
Landing pages are great marketing tools for special offers. Having the ability to track where sales are coming from is important. Imagine being able to test an ad with a small pay-per-click campaign before spending a huge budget on guessing.
Here are some statistics landing pages can help with:
Using landing pages is nothing new, but it is certainly not used enough by small businesses. Start taking advantage of them today.
The internet is changing everyday and web applications are taking the lead. Web based applications are being built for entertainment, business, and healthcare users...amongst other.
Current web based applications we are developing:
We offer the following services for web application development:
Great Results Speak for Themselves!Results are the most important factor in the decision to hire an internet and search engine marketing firm. While there are many SEO firms and consultants online today, we have the skills, knowledge, and ability to create a successful search engine marketing campaign for your small business.
Common Small Business SEO and web development concerns are:
Speak with a Search
