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Small businesses around the globe are taking advantage of the internet to market their products and services with unbelievable success! A small business can setup a website, and within a week, have sales coming in almost overnight.
Let us assist you in marketing your small business online.
Research and Keyword Analysis Keyword research and analysis is the most critical aspect of search engine or internet marketing. We evaluate your current position, analyze your competitors, and create your search engine or SEO strategy based on solid evidence and statistics. Ranking for the right keyword phrases has the most signifigant impact on your website's bottom line...we guarantee it!
Organic Search Engine Optimization Once we have a solid foundation from our research, we are able to optimize each page of your web site to ensure it gets indexed in the search engines.
We review and optimize the following tags to make sure they are correct:
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In addition to the code changes made to the site, we also review and modify the navigation utilizing keywords we found during our analysis. If your navigation is primarily image based, we switch to a text based navigation. This ensures the search engines see quality content as link....giving you a better position and more sales.
Professional SEO Copy Writing Website copy is what internet marketers refer to as content...it is the words on the website. Search engines such as Google crawl this content and index it for search results when their users perform a query for a specific keyword phrase.
Based upon how this content is written, Google will return relevent search results.
Having professional SEO copy written ensures higher rankings in search results and can increase exposure for a website. Mixed with a solid offer and a call to action, sales occur at a higher rate then before.
Sitemaps and Robots.txt In order for you to get maximum results, many search engines, such as Goolge, have created a sitemap tool to introduce your web site to their spiders. We will create and submit your sitemaps for the following search engines:
We can also create an HTML version (in link form) of your sitemap and post it on your site. This enables visitors as well as spiders to visually navigate the site.
In addition to the sitemaps, we also will create and update your robot.txt files with each of the search engines to make sure the spiders only crawl the necessary content of your site.
Link Building & Directory Submission One of the most powerful aspects to any great search engine marketing campaign is getting quality sites to link to you. During our Research and Keyword Analysis, we identified several possible linking partners.
We will negotiate links within these directories and web sites to increase the traffic, position, and page rank of your site.
Blogging Blogging is a great way to voice your opinion or share your expertise with the world. It is a very inexpensive method to tell the world your opinions or thoughts. Also, people can subscribe to blogs using RSS feeds for easy updating of content. Have something compelling to say? Start blogging!
Content Syndication - RSS By utilizing RSS, we help your site make more sales by increasing your link popularity and your increase exposure. This is a 'must have' service for those that sell items online, produce news online, or frequently update/change their web site on a regular basis. We also build a XML file to submit to various sitemap programs to ensure your site is indexed by search engines.
Online Press Releases This just in....Online press releases are a fast way to tell the world about new products and services. There are a variety of reasons to use them...including link building and content syndication. But lets face it, with the right news story, a business can become a success overnight!
Optimized Craigslist Ads Craigslist is a wonderful way to promote your products or services online for free. We can assist our clients in posting ads to drive more traffic to their sites so they can make more sales.
Social Commerce Engines & Shopping Social Commerce Engines are a new hybrid of ecommerce and social networks. They provide cost effective way to communicate with other businesses and offer products and services from a profile.
We will be releasing our social commerce engine this fall. Stay Tuned!!!
Social Media Optimization - SMO Social networking has taken the world by storm. With the huge success of MySpace and Facebook, internet marketers have taken advantage of these outlets to target specific markets.
Sponsored Listings Setup & Management Sponsored listings is a fast way to make sales now. Google adwords is a strong program that can help a website get customers quickly and cost effectively if it is set up correctly. We help our clients develop a budget and can manage their campaign on a monthly basis.
Great Results Speak for Themselves!Results are the most important factor in the decision to hire an internet and search engine marketing firm. While there are many SEO firms and consultants online today, we have the skills, knowledge, and ability to create a successful search engine marketing campaign for your small business.
Common Small Business SEO and web development concerns are:
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