Step #4: Position Your Website in the Search Engines
Think about yourself for a moment. When you're looking for something online, what do you do? How do you start? If you're like more than 80% of all web surfers, you probably begin your online journey at any of the major search engines or directories, like Google, Yahoo and others.

Search Engine Optimization is the Key
Search Engine Optimization, or SEO, is a way of writing and building your site so that the search engines rank it highly. It includes making sure your web content uses the right keywords your browsers might search for, which we accomplish by keyword analysis.

It means including these keywords in your page title and developing meta tags that the search engines look for but are hidden within your web pages' source code...as well as many other professional optimization techniques.

Search Engine Submission is Critical
Submitting your optimized website to all of the major search engines and directories will alert the search engines to send their spiders and bots to index your site in their systems. A “robot” crawler will visit your website and scour it for hidden metatags, keywords, page titles and descriptions. If your website follows the ranking algorithms, you'll be included in their listing. The better the optimization, the better your ranking.

Why Use Pay-Per-Click Search Engines?
If you're looking for immediate results, choose pay per click search engine advertising. These are the results you will find under "Sponsored Listings". With pay per click advertising, you select various keywords you believe your target audience will search for, and agree to pay so much each time someone clicks through to your website. Payments may range from five cents and upward, depending on how competitive your selected keywords are.

Pay Per Inclusion Website Listings
Some web search sites offer businesses the opportunity to be listed in their search engine or directory for a flat fee. Yahoo! for example, charges $299 for what they call an “Express Listing” in their popular directory. However, the $299 fee does NOT guarantee you will be listed on their site. All is does is guarantee that an editor will review your request to be listed in a timely manner, usually three to four business days.

Another popular pay per inclusion site is Inktomi, recently purchased by Yahoo! Inktomi will charge your business $39 per year for a listing; a very good deal since Inktomi listings also appear on MSN, Hotbot and other search sites.

When you pay for inclusion, you're guaranteed that your site will be entered into the database usually within 48 hours.

Get Started Now with a Free Consultation
It doesn't matter if you are starting from scratch, or if you have a website already. If you are looking for a successful website presence, we will be happy to discuss the details with you.

Call 1-502-314-7458 or Email Us to set up your free consultation today.